Branding for the Olympics in Israel 2036
The project was created as a result of the democratic changes in present Israel and my difficulties towards them. With the branding seeking to contrast the reality in Israel and fantasize about a happy, enjoyable and free future. All this is done while including sports values - mobility, lightness, girlhood and breaking the boundaries of the body, while thinking of a utopian future in which the binary boundaries between countries, cultures and genders are also broken. In the complex political reality we live in, I wanted to infuse a measure of optimism and try to celebrate and exaggerate the good things that remain.
In this project I designed a logotype, pictograms and icons, signage, screens, complimentary products and more. Along with the execution in diverse formats, the application of many mediums and the inclusion of the branding language in many variations.
The project was created as a result of the democratic changes in present Israel and my difficulties towards them. With the branding seeking to contrast the reality in Israel and fantasize about a happy, enjoyable and free future. All this is done while including sports values - mobility, lightness, girlhood and breaking the boundaries of the body, while thinking of a utopian future in which the binary boundaries between countries, cultures and genders are also broken. In the complex political reality we live in, I wanted to infuse a measure of optimism and try to celebrate and exaggerate the good things that remain.
In this project I designed a logotype, pictograms and icons, signage, screens, complimentary products and more. Along with the execution in diverse formats, the application of many mediums and the inclusion of the branding language in many variations.
Musrara Art School | Branding Class Final Project | 2023 | Guidance: Eitam Tubul
